Where Taste Meets Vision – A Strategic Culinary Collaboration

In a forward-looking move to redefine Lahore’s food and lifestyle experience, Alwaiz Developers proudly hosted an MOU Signing Ceremony at their corporate headquarters, beginning an exciting culinary journey. The event brought together two industry leaders: Mr. Usama Qureshi, CEO of Eastern Oven, and Mr. Adil Ahmad Waiz, Director of Operations at Alwaiz Developers.

This collaboration formalizes a shared vision for an elevated and modern Food Court at Alwaiz Tower, poised to become one of Lahore’s most vibrant culinary destinations.

The Ceremony: A Symbol of Shared Purpose

The ceremony at Alwaiz Developers’ head office was more than a formality — it was a celebration of vision, growth, and innovation. Executives from both sides discussed how this partnership aims to deliver a unique blend of quality dining, premium ambiance, and high-traffic commercial potential.

The MOU was signed in the presence of senior team members, symbolizing a strong and strategic alliance between real estate and culinary excellence.

About the Collaboration

This collaboration between Eastern Oven, one of Pakistan’s most trusted names in food and catering, and Alwaiz Developers, a rising force in real estate development, represents a fusion of two strengths — hospitality and infrastructure.

The Food Court at Alwaiz Tower will reflect this synergy by offering:

A curated selection of food brands, both local and international
State-of-the-art kitchen and serving infrastructure
Comfortable indoor seating with aesthetic decor
Hygienic and customer-friendly facilities
Footfall-rich location with easy access for customers and delivery services

Alwaiz Tower – The Future of Urban Living and Commerce

Alwaiz Tower, an iconic mixed-use development in the heart of Lahore, is envisioned as a center for residential, commercial, and lifestyle excellence. With a strategic location, modern amenities, and an integrated design, it caters to a wide range of audiences — from families and students to professionals and business owners.

The dedicated Food Court is a major feature of this project, designed to provide diverse dining experiences under one roof and increase overall engagement for tenants and visitors alike.

Leadership Remarks

Mr. Usama Qureshi, CEO of Eastern Oven, shared:

“We are proud to partner with Alwaiz Developers to bring an exceptional food experience to Alwaiz Tower. Our goal is to create a space where families, professionals, and food lovers come together to enjoy quality meals in a vibrant environment.”

Mr. Adil Ahmad Waiz, Director of Operations at Alwaiz Developers, commented:

“This MOU reflects our long-term commitment to offering more than just real estate — we’re building experiences. The food court at Alwaiz Tower is designed to become a community hub, and this partnership with Eastern Oven is a significant step in that direction.”

Vision & Future Plans

This is just the beginning. The Alwaiz–Eastern Oven partnership aims to:

Invite popular food franchises and local culinary startups to join
Launch events, food festivals, and tasting experiences
Encourage youth entrepreneurship in food and hospitality
Promote Lahore as a center for urban dining innovation

Through strategic culinary partnerships, Alwaiz Developers is committed to enhancing the value of its projects, providing economic opportunities, and enriching community experiences.

Why This Matters

Boosts the commercial value of Alwaiz Tower
Supports the local food ecosystem
Enhances visitor experience through taste, ambiance, and variety
Encourages real estate-hospitality collaboration as a new development model