Where Taste Meets Vision – Eastern Oven x Alwaiz Developers Sign MOU for Futuristic Food Court
In a strategic move to reshape Lahore’s dining and lifestyle landscape, Alwaiz Developers hosted a landmark MOU Signing Ceremony at their corporate headquarters. This formal agreement kicks off a visionary partnership between Mr. Usama Qureshi, CEO of Eastern Oven, and Mr. Adil Ahmad Waiz, Director of Operations at Alwaiz Developers.
This alliance is set to elevate the concept of culinary experiences in Lahore, introducing a state-of-the-art Food Court at Alwaiz Tower — one of the most anticipated mixed-use developments in Sector A, Bahria Town Lahore.
The MOU Ceremony: A New Era for Food & Real Estate
Held at Alwaiz Developers’ head office, the event was more than a signing — it was a celebration of shared values: quality, vision, and innovation. Senior leadership from both organizations discussed how the collaboration aims to create a food destination that combines taste, ambiance, and commercial potential.
This partnership reflects a fusion of real estate excellence and culinary mastery — a rare blend that few developments in Pakistan offer.
About the Partnership: Where Hospitality Meets Infrastructure
Eastern Oven, a household name in Pakistan’s food and catering industry, brings decades of expertise in delivering quality dining. Partnering with Alwaiz Developers, who are rapidly establishing a reputation for premium urban development, this collaboration will shape the future of food-centric commercial spaces.
The Alwaiz Tower Food Court will include:
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A curated mix of local and international food brands
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Fully equipped, modern kitchens and service areas
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Indoor seating with chic, contemporary aesthetics
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Hygienic and family-friendly dining zones
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High footfall and excellent delivery accessibility
Alwaiz Tower – Urban Living, Elevated
Located just 300 meters from Canal Road, Alwaiz Tower is more than a commercial project — it’s an experience. With smart infrastructure, rooftop amenities, energy-efficient design, and LDA-approved legal status, the tower offers a high-return investment for food brands, retail outlets, and real estate investors.
The Food Court is one of its standout features, designed to draw footfall and serve as a community hub for residents, families, and professionals.
Leadership Remarks
Mr. Usama Qureshi, CEO of Eastern Oven, stated:
“We are proud to partner with Alwaiz Developers in bringing a new standard of food excellence to Bahria Town. This will be a place where food, family, and community meet.”
Mr. Adil Ahmad Waiz, Director of Operations at Alwaiz Developers, added:
“This MOU marks our dedication to creating integrated lifestyle spaces. Our food court will be a destination — not just for meals, but for memories.”
Vision for the Future: A Platform for Growth & Innovation
This partnership aims to:
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Attract top food franchises and emerging culinary startups
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Launch themed food events, pop-ups, and tasting festivals
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Encourage youth entrepreneurship in the F&B sector
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Position Lahore as a modern culinary capital
Why This Collaboration Matters
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Boosts commercial property value at Alwaiz Tower
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Supports Lahore’s food industry and job creation
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Creates a vibrant dining ecosystem within a secure gated community
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Sets a new precedent for real estate-hospitality partnerships
